Yes, most certainly. It is critical that the coach should be able to appreciate the cultural differences between himself and the client. Getting too friendly too soon, or being too aggressive, or just asking for trust too soon, can at times be a setback to the coaching relationship. Knowledge of local culture and practices is very important, particularly in Asia. Building trust with people of different cultures is an art, and that is why age and experience of the coach is crucial. Wisdom is an ingredient that must come into play when dealing with C- level executives who are all high achievers and can easily be put off if you do not establish rapport by demonstrating the appropriate understanding of local culture. This aspect takes on even greater significance when talking on the phone.

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