Individuals who engage in a coaching relationship can expect to experience fresh perspectives on professional challenges and opportunities, enhanced thinking and decision-making skills, interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles. The coach will help the executive establish his own values, develop his goals, get an appreciation of his own capabilities and limitations, fine-tune his thinking, establish behavioral changes required, build appropriate structures and identify actions for implementation. All the time there is a constant process of providing feedback, shifting perspectives, and developing understanding that will lead to the implementation of necessary actions. All this is done in a non-judgmental way that inspires trust and confidence. Unlike consulting there is never any advice given- all the desired outcomes are achieved through the ideas and decisions that are drawn out of each individual executive. This is the reason why unlike consulting- where somebody tells them what to do- they take full ownership of their decisions and implementation to succeed in deriving the appropriate outcomes.

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